We wanted to know more about our speakers and their point of view in this competitive industry, so we set up some interviews that will tell you a little more about their perspective.
#TeCOMM asked, Ivan Imhoff answered.
- We rise THE question to the industry: Do you have what it takes to play in the big league? What do you think should every big player must have so he could answer with a confident YES to our question?
When it comes to Digital they need a cocktail:
1 part – Deep thought +
1 part – Humility +
1 part –
Directors and senior management need to learn – a lot more than they do.
Directors and senior management need to have deep thought – a lot more than they do. Directors and senior management need to understand the root cause of problems not the symptoms – but they don’t.
- Which is the biggest mistake you have made as a professional in this field and what have you learned from it?
Pushed and got approved for a large Machine Learning data tech platform. Later learned that I am an idiot for believing all the marketing BS from all these technology vendors. Technology by itself in digital marketing is pointless unless supported and backed by: Governance, training, strategy, implementation and execution and knowledge, knowledge, knowledge.
- Mention 3 brands that you love and why.
Shimano: Consistently high quality fishing reels.
Amazon prime: Quality of the service is beyond insane – The only company where the “Customer is always right”… but that is maybe because I do 160 orders per year?
Desigual: Spanish clothing brand that blends unusual patterns and colours in stylish clothing that your girlfriend with find original and hopefully love.
- One thing that Google doesn’t know about you:
Who is my first girlfriend.
- The book you are currently reading:
Payoff – The hidden logic that shapes our motivations, By Dan Airely
Ivan grew his digital experience through the development of large scale eCommerce site for companies like Hilton and Scandic to developing customer-centric ecommerce and conversion strategies using a holistic, multi-channel approach for clients such as Avis, The Times, Purina Nestle, Wall Street Journal and Intel Security.
He is recognized for his Conversion Rate and Performance Marketing expertise. Over his career he has helped over 70 businesses increase conversion rates by an average of 31% a year and as high as 550% for some.
He is the Co-founder of the Award-winning Performance Marketing and User Experience agency House of Kaizen in 2009. Ivan has worked with large and small businesses developing acquisition, conversion and personalisation methods and strategies with great success.
Today Ivan is dedicated to training and education with a sole objective to turn decades of experience and proven methods into a reusable and adaptive Conversion Optimization training program for companies and agencies alike. His goal is to grow the skills of managers and directors to grow their business no longer through random ideas and marketing spend, but through with know-how.
Meet him @ TeCOMM, the premium ecommerce event!