AGENDA/ABOUT WHAT WE DISCUSS
OCTOMBER 24-25th, GRAND HOTEL ITALIA***** Cluj-Napoca
OCTOMBER 24-25th, GRAND HOTEL ITALIA***** Cluj-Napoca
Dan Vidrașcu (CEO, Elefant.ro)
Bogdan Zavera (Marketing Manager, Zoot.ro)
What does ZOOT do differently from other fashion e-commerces from Romania? From communication with clients to Happiness Cabins, we’re applying an approach that starts from the organizational culture to the company’s mindset, which we spread to the customers.
Robert Berza (General Manager, Fashion Days)
Mihai Vînătoru (Managing Partner & Head of SEO @ DWF)
Short and to the point, with focus on specific SEO difficulties faced by the online fashion stores: how to find out whether your online store has these SEO problems and how can you solve them.
Corina Cimpoca (Owner & Senior Consultant @ MKOR)
At TeCOMM, Corina will talk about the fashion market in Romania: fashion consumer market in Romania, history and foresights, trends.
Carlo Terreni (General Director @ Netcomm Suisse)
24th of October “Digital Disruption in fashion and Retail and the Fashion Innovation Award” Description: Digital fashion is already a strong industry; and by tackling the challenges restricting digitalization head on, we know it can be even stronger.
Samuel Kurtmann (Co-Owner Kurtmann)
We’ll be discussing about efficiency in working processes, efficiency in using the human resource in the company and adapting the system to the process, not the process to the system. All these affect the operational costs, which lead to the end of many businesses.
Sergiu Băbășan (Cofondator Blugento)
The challenges and dilemmas of an e-commerce start-up are not very few. Dropshipping or your own stocks? Shipping outside the country? How do we manage the orders? How do we choose the best e-commerce solution? In this workshop we will bring into discussion the essential questions you need to answer before opening an online store.
George Iordache (Sales Team Leader @ eMAG Marketplace Romania)
Cristina Sindile (Director General BT Mic @ Grup Financiar Banca Transilvania)
The online environment is continuously expanding, and many entrepreneurs choose to start a business online or to change their already opened businesses in this direction. But, like in any other business, there are moments when one may need some financial help to develop. Being a small business, the access to financing for the classic banking system can be harder to get to. This workshop is dedicated to small online businesses or to those looking forward to open an online business and need finacing. In this workshop you will find out more about: – challenges of a small business, the impact of the “online” for a small business, the impact of financing for a small business – what does it mean to have a small businss or to start one and how to get financing – the essential aspects you need to consider regarding any potential finacier – what matters for a financier and what should matter for you when you enter a collaboration of this kind – some small entrepreneurs will share with us from their entrepreneurial experience and their experience with BT Mic.
Manuel da Costa (Conversion Optimization Expert Effective Experiments)
A/B testing and conversion optimization is now seen as an extremely important aspect of running an e-commerce business. Yet, a lot of organizations go about setting it up the wrong way. They try and run before they can walk. In this talk you will learn the correct way of setting up your optimization program and the pitfalls to avoid.
Mihai Buciuman (Managing Associate al Maravela|Asociații)
Florinel Ioan Chiș (Executive Director, ARMO)
Laurențiu Cenușă (Serial Entrepreneur and Marketing enthusiast, Free Wifi)
Marius Costin (Country Manager @ PayU Romania)
Moderator: Andrei Țigănaș (Președinte IAA YP Cluj)
Attila Birtha (Managing Partner @ Proclick)
Jakub Minks (Regional Director, Central & Eastern Europe @ Exponea)
Johnathan Lewis (Head of Marketing @ GoInStore)
In this session Johnathan discusses how optimizing moments in individual customer journeys is the key to increasing sales and customer loyalty.
Using a unique perspective that he has gained through working across agency, client and tech side, combined with his consultancy work with small eCommerce businesses to leading UK retailers, Johnathan will take you through why these moments are so important and why they are often missed.
During the session he will share the knowledge he’s gained on how to identify these moments of opportunity, and what eCommerce, digital or other channel strategies and tactics you should employ to captilize on them.
By the end of the session you will have a clear plan of what customer moments you’ll go back to your businesses to identify and measure. Plus the tactics you plan to test to increase AOV, sales and repeat purchases.
Moderator: Ovidiu Joița (CEO @ iAgency)
Carlo Terreni (General Director @ Netcomm Suisse)
Minter Dial (President @ The Myndset Company)
With the vast number of choices in new technologies, it can be difficult to understand which are most appropriate for your business. Moreover, the challenge is also about how to optimise them with regard to your particular business. In this speech, Minter Dial will look at the keys to unlocking the potential in new tech and how to futureproof your business.
Edward Upton (Founder @ Littledata)
Ecommerce measurement strategy: what data to gather from your website, what are the best practices and how to compare your website with similar sites.
1. Measurement strategy: what data should companies gather from their website, what are the best tools and practices and how to compare your website with other sites.
2. Improving website conversion rate: setting up Google Tag Manager, Google Analytics and Google Optimize for the simplest way to run website experiments.
3. Trends in online retail: pulling on statistics from our unique database of 3,000 companies selling online.
Cristian Herghelegiu (CEO @ GECAD NET)
Florin Filote (Director @ eMAG Marketplace)
Jakub Minks (Regional Director, Central & Eastern Europe @ Exponea)
Sorin Mihai Nistor (Director Comercial @DHL)
Alina Iordache (Corporate Speaker @ SemRUSH)
Applied case studies in the fashion industry and other e-commerce industries (e.g airlines) with an emphasis on emotions and the importance of emotional intelligence in text advert that attracts customers to buy.
Adam Palczewski (Global Senior Manager, Ecommerce Media @ Philips)
Horia Grozea (Director Online&Mobile Payments @ NETOPIA mobilPay)
Ovidiu Ababei (Director eCommerce, Altex & Media Galaxy)
Oana Marin (Sales Manager @ Conversion Marketing)
Cătălin Maftei (Owner& CEO C-Solution)
Bogdan Colceriu (Founding Manager @ Frisbo E-fullfillment Services)
Find out what the costs are behind a typical online store and how much they can be cut in a 10 minutes presentation given by the founder of the leading efulfillment service in Romania.
Samuel Laurinkari (Head of EU Affairs @ eBay)
Clarence van der Putte (Co-founder @ InSpirity Consulting)
Marco Wolters (Global Head of Fashion, Home & Lifestyle @ GfK)
Identifying future consumer needs to anticipate demand. How to reach and win the hearts of tomorrow’s shopper today? Marco will first describe how changing shopping behavior is impacting (Fashion) retail and then deep-dive into the iBrains who will unleash the true disruptive power of the smartphone when they start shopping.