OCTOMBER 24-25th, GRAND HOTEL ITALIA***** Cluj-Napoca


(Tuesday, 24th October)

  • 13:00 – 13:45 Registration & Coffee Break
  • 13:45 – 14:10 Event opening
  • 14:15 – 14:30 Presentation

     Dan Vidrașcu (CEO,

  • 14:30 – 14:45 Sharing Happiness in an Omnichannel model

     Bogdan Zavera (Marketing Manager,

    What does ZOOT do differently from other fashion e-commerces from Romania? From communication with clients to Happiness Cabins, we’re applying an approach that starts from the organizational culture to the company’s mindset, which we spread to the customers.

  • 14:45 – 15:00 New Retail & Same Foundation

     Robert Berza (General Manager, Fashion Days)

  • 15:00 – 15:10 The 7 Sins for the Online Fashion Stores

     Mihai Vînătoru (Managing Partner & Head of SEO @ DWF)

    Short and to the point, with focus on specific SEO difficulties faced by the online fashion stores: how to find out whether your online store has these SEO problems and how can you solve them.

  • 15:10 – 15:25 Digital transformation in the Fashion Industry

    Corina Cimpoca (Owner & Senior Consultant @ MKOR)

    At TeCOMM, Corina will talk about the fashion market in Romania: fashion consumer market in Romania, history and foresights, trends.

  • 15:25 – 15:50 Surprise moment
  • 15:50 – 16:30 Networking & Coffee break
  • 16:30 – 16:45 Digital Disturbance in fashion and The Prize for Innovation in Fashion

    Carlo Terreni (General Director @ Netcomm Suisse)

    24th of October “Digital Disruption in fashion and Retail and the Fashion Innovation Award” Description: Digital fashion is already a strong industry; and by tackling the challenges restricting digitalization head on, we know it can be even stronger.

  • 16:45 – 17:00 It’s a marathon, not a sprint! Retain more profits by optimizing your work processes

    Samuel Kurtmann (Co-Owner Kurtmann)

    We’ll be discussing about efficiency in working processes, efficiency in using the human resource in the company and adapting the system to the process, not the process to the system. All these affect the operational costs, which lead to the end of many businesses.

  • 17:20 Closing remarks
  • 13:00 – 13:45 Registration & Coffee Break
  • 13:45 – 14:10 Event opening
  • 14:15 – 15:00 10 questions to answer yourself before opening an online shop

     Sergiu Băbășan (Cofondator Blugento)

    The challenges and dilemmas of an e-commerce start-up are not very few. Dropshipping or your own stocks? Shipping outside the country? How do we manage the orders? How do we choose the best e-commerce solution? In this workshop we will bring into discussion the essential questions you need to answer before opening an online store.

  • 15:00 – 15:50 Workshop

     George Iordache (Sales Team Leader @ eMAG Marketplace Romania)

  • 15:50 – 16:30 Networking & Coffee break
  • 16:30 – 17:20 Financing solutions for small online businesses

    Cristina Sindile (Director General BT Mic @ Grup Financiar Banca Transilvania)

    The online environment is continuously expanding, and many entrepreneurs choose to start a business online or to change their already opened businesses in this direction. But, like in any other business, there are moments when one may need some financial help to develop. Being a small business, the access to financing for the classic banking system can be harder to get to. This workshop is dedicated to small online businesses or to those looking forward to open an online business and need finacing. In this workshop you will find out more about: – challenges of a small business, the impact of the “online” for a small business, the impact of financing for a small business – what does it mean to have a small businss or to start one and how to get financing – the essential aspects you need to consider regarding any potential finacier – what matters for a financier and what should matter for you when you enter a collaboration of this kind – some small entrepreneurs will share with us from their entrepreneurial experience and their experience with BT Mic.

  • 17:20 Closing remarks
  • 13:00 – 13:45 Registration & Coffee Break
  • 13:45 – 14:10 Event opening
  • 14:15 – 15:00 Google who? The “dark” side of the Google Force
  • 15:00 – 15:50 THE FORCE AWAKENS. The new hope for SEO in 2017
  • 15:50 – 16:30 Networking & Coffee break
  • 16:30 – 17:20 How to become a SEO Jedi
  • 17:20 Closing remarks
  • 13:00 – 13:45 Registration & Coffee Break
  • 13:45 – 14:10 Event opening
  • 14:15 – 15:00 Setting up your e-commerce A/B testing program the right way

    Manuel da Costa (Conversion Optimization Expert Effective Experiments)

    A/B testing and conversion optimization is now seen as an extremely important aspect of running an e-commerce business. Yet, a lot of organizations go about setting it up the wrong way. They try and run before they can walk. In this talk you will learn the correct way of setting up your optimization program and the pitfalls to avoid.

  • 15:00 – 15:50 GDPR

    Mihai Buciuman (Managing Associate al Maravela|Asociații)

  • 15:50 – 16:30 Networking & Coffee break
  • 16:30 – 17:20 Challenges faced when expanding an online store internationally

    Florinel Ioan Chiș (Executive Director, ARMO)

    Laurențiu Cenușă (Serial Entrepreneur and Marketing enthusiast, Free Wifi)

    Marius Costin (Country Manager @ PayU Romania)

  • 17:20 Closing remarks
  • 13:00 – 13:45 Registration & Coffee Break
  • 13:45 – 14:10 Event opening

     Moderator: Andrei Țigănaș (Președinte IAA YP Cluj)

  • 14:15 – 15:00 How to turn GA into your Business Best Friend

     Attila Birtha (Managing Partner @ Proclick)

  • 15:00 – 15:50 Omnichannel marketing hacks that work: what we learned from helping 100+ clients

    Jakub Minks (Regional Director, Central & Eastern Europe @ Exponea)

  • 15:50 – 16:30 Networking & Coffee break
  • 16:30 – 17:20 Optimizing moments in your customer's journey

    Johnathan Lewis (Head of Marketing @ GoInStore)

    In this session Johnathan discusses how optimizing moments in individual customer journeys is the key to increasing sales and customer loyalty.

    Using a unique perspective that he has gained through working across agency, client and tech side, combined with his consultancy work with small eCommerce businesses to leading UK retailers, Johnathan will take you through why these moments are so important and why they are often missed.

    During the session he will share the knowledge he’s gained on how to identify these moments of opportunity, and what eCommerce, digital or other channel strategies and tactics you should employ to captilize on them.

    By the end of the session you will have a clear plan of what customer moments you’ll go back to your businesses to identify and measure. Plus the tactics you plan to test to increase AOV, sales and repeat purchases.

  • 17:20 Conclusions & Networking


(Wednesday, 25th October)

  • 08:45 - 09:45 Registration & Coffee Break
  • 09:45 - 10:15 Opening Remarks

    Moderator: Ovidiu Joița (CEO @ iAgency

  • 10:15 – 10:30 How to create innovation hubs based on e-Commerce evolution

     Carlo Terreni (General Director @ Netcomm Suisse)

  • 10:30 – 10:45 The key to unlocking new tech disruption

    Minter Dial (President @ The Myndset Company)

    With the vast number of choices in new technologies, it can be difficult to understand which are most appropriate for your business. Moreover, the challenge is also about how to optimise them with regard to your particular business. In this speech, Minter Dial will look at the keys to unlocking the potential in new tech and how to futureproof your business. ​

  • 10:45 – 11:00 Do you use your website at its full potential?

    Edward Upton (Founder @ Littledata)

    Ecommerce measurement strategy: what data to gather from your website, what are the best practices and how to compare your website with similar sites.

    1. Measurement strategy: what data should companies gather from their website, what are the best tools and practices and how to compare your website with other sites.

    2. Improving website conversion rate: setting up Google Tag Manager, Google Analytics and Google Optimize for the simplest way to run website experiments.

    3. Trends in online retail: pulling on statistics from our unique database of 3,000 companies selling online.

  • 11:00 – 11:15 How to increase your conversion rate with 30%?

     Cristian Herghelegiu (CEO @ GECAD NET)

  • 11:15 – 12:00 Networking & Coffee break
  • 12:00 – 12:15 Marketplaces. The evolution!

    Florin Filote (Director @ eMAG Marketplace)

  • 12:15 – 12:30 Let's leave marketing campaigns to AI. With a bit of help, it will do better than humans

     Jakub Minks (Regional Director, Central & Eastern Europe @ Exponea)

  • 12:30 – 12:45 How to develop your online business internationally?

    Sorin Mihai Nistor (Director Comercial @DHL)

  • 12:45 – 14:00 Lunch & Networking
  • 14:00 – 14:15 Emotions that make customers buy

    Alina Iordache (Corporate Speaker @ SemRUSH)

    Applied case studies in the fashion industry and other e-commerce industries (e.g airlines) with an emphasis on emotions and the importance of emotional intelligence in text advert that attracts customers to buy.

  • 14:15 – 15:15 Debate panel: Practical solutions for online shops problems

    Adam Palczewski (Global Senior Manager, Ecommerce Media @ Philips)

    Horia Grozea (Director Online&Mobile Payments @ NETOPIA mobilPay)

    Ovidiu Ababei (Director eCommerce, Altex & Media Galaxy)

    Oana Marin (Sales Manager @ Conversion Marketing)

    Cătălin Maftei (Owner& CEO C-Solution)

  • 15:15 – 15:25 Can you really save time & money on logistics?

    Bogdan Colceriu (Founding Manager @ Frisbo E-fullfillment Services)

    Find out what the costs are behind a typical online store and how much they can be cut in a 10 minutes presentation given by the founder of the leading efulfillment service in Romania.

  • 15:25 – 15:40 21st century trade patterns - the global small businesses opportunity

    Samuel Laurinkari (Head of EU Affairs @ eBay)

  • 15:40 – 15:55 Fashion Brand (Web) Identity

     Clarence van der Putte (Co-founder @ InSpirity Consulting)

  • 15:55 – 16:10 Power to the i-Brains

    Marco Wolters (Global Head of Fashion, Home & Lifestyle @ GfK)

    Identifying future consumer needs to anticipate demand. How to reach and win the hearts of tomorrow’s shopper today? Marco will first describe how changing shopping behavior is impacting (Fashion) retail and then deep-dive into the iBrains who will unleash the true disruptive power of the smartphone when they start shopping.

  • 16:10 – 16:45 Conclusions & Networking
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