Conversion Optimization Expert, Effective Experiments [UK]
Manuel da Costa [UK]
Manuel da Costa is the founder of Effective Experiments, the Conversion optimization workflow and project management solution used by thousands of companies and agencies worldwide.
He has been a CRO practitioner for 5 years and has worked with numerous ecommerce businesses to improve their conversions and revenue. He has been advocating the correct practices of building and scaling optimization and growth programmes.