About Entrepreneurship Stage
Online entrepreneurship is in its moment of glory, but by improving working practices, entrepreneurs have the chance to grow their online business nationwide or internationally.
The Entrepreneurship Stage is dedicated exclusively to eShop owners who want to find more about:
– expanding your online business
– motivating employees
– adapting to offline and online and vice versa
– the financial aspects that help you grow the online business
Under the shape of a round table, you will debate with the owners of online shops different themes for a broad perspective of your business.
Manuel da Costa
Conversion Optimization Expert, Effective Experiments [UK]
Manuel da Costa is the founder of Effective Experiments, the Conversion optimization workflow and project management solution used by thousands of companies and agencies worldwide.
Florinel Chiș [RO]
Executive Director @ ARMO
Florinel Chis is Executive Director at ARMO – The Romanian Online Retailers Association whose purpose is to growth the eCommerce industry in Romania.
Serial Entrepreneur and Marketing enthusiast @ Free Wifi
Laurențiu Cenușă is a strategic thinker, results oriented, marketing consultant who managed successful campaigns, branding strategies, generating massive awareness for all managed projects.
Mihai Buciuman [RO]
Managing Associate at Maravela | Asociații
Mihai Buciuman, Managing Associate of Maravela|Asociații has over 8 years of legal pratice, previously being part of the consultancy teams of Nestor Nestor Diculescu Kingston Petersen, Popovici Nițu Stoica & Asociații and Vernon, David and Asociații.
Cosmin Daraban [RO]
CEO and co-founder SILKWEB
Cosmin is the SilkWeb man, CEO and co-founder of the agency as well as the Gomag eCommerce platform. With over 17 years of experience online, Cosmin Daraban specializes in online marketing and eCommerce, CRO and traffic and sales growth techniques.
13:00 – 13:45 Registration & Coffee Break
13:45 – 14:10 Event opening
14:10 – 15:00 Setting up your e-commerce A/B testing program the right way – Manuel da Costa (Conversion Optimization Expert Effective Experiments) – A/B testing and conversion optimization is now seen as an extremely important aspect of running an e-commerce business. Yet, a lot of organizations go about setting it up the wrong way. They try and run before they can walk. In this talk you will learn the correct way of setting up your optimization program and the pitfalls to avoid.
15:00 – 15:50 The European context in developing an online store – Florinel Chiș (Director Executiv @ ARMO)
15:50 – 16:30 Networking & Coffee break
16:30 – 17:30 Challenges faced when expanding an online store internationally –
Florinel Ioan Chiș (Executive Director, ARMO)
Laurențiu Cenușă (Serial Entrepreneur and Marketing enthusiast, Free Wifi)
Which services are outsourced and which are kept in-house?
17:30 Closing remarks
The Entrepreneurship Stage takes place during October 24th, and you can register for the section by acquiring a One Day Ticket or All Event Ticket (with access to both days of the event).
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