About Entrepreneurship Stage

Online entrepreneurship is in its moment of glory, but by improving working practices, entrepreneurs have the chance to grow their online business nationwide or internationally.

The Entrepreneurship Stage is dedicated exclusively to eShop owners who want to find more about:

– expanding your online business

– motivating employees

– adapting to offline and online and vice versa

– the financial aspects that help you grow the online business

Under the shape of a round table, you will debate with the owners of online shops different themes for a broad perspective of your business.


Manuel da Costa

Conversion Optimization Expert, Effective Experiments [UK]

Manuel da Costa is the founder of Effective Experiments, the Conversion optimization workflow and project management solution used by thousands of companies and agencies worldwide.

Read More

Florinel Chiș [RO]

Executive Director @ ARMO

Florinel Chis is Executive Director at ARMO – The Romanian Online Retailers Association whose purpose is to  growth the eCommerce industry in Romania.

Read More

Laurentiu Cenusa

Serial Entrepreneur and Marketing enthusiast @ Free Wifi

Laurențiu Cenușă is a strategic thinker, results oriented, marketing consultant who managed successful campaigns, branding strategies, generating massive awareness for all managed projects.

Read More

Mihai Buciuman [RO]

Managing Associate at Maravela | Asociații

Mihai Buciuman, Managing Associate of Maravela|Asociații has over 8 years of legal pratice, previously being part of the consultancy teams of Nestor Nestor Diculescu Kingston Petersen, Popovici Nițu Stoica & Asociații and Vernon, David and Asociații.

Read More

Cosmin Daraban [RO]

CEO and co-founder SILKWEB

Cosmin is the SilkWeb man, CEO and co-founder of the agency as well as the Gomag eCommerce platform. With over 17 years of experience online, Cosmin Daraban specializes in online marketing and eCommerce, CRO and traffic and sales growth techniques.

Read More

Marius Costin [RO]

Country Manager PayU Romania

Currently, Marius Costin coordinates the PayU Romania team – the number 1 expert in online payments – as Country Manager.

Read More


13:00 – 13:45 Registration & Coffee Break

13:45 – 14:10 Event opening

14:10 – 15:00 Setting up your e-commerce A/B testing program the right way – Manuel da Costa (Conversion Optimization Expert Effective Experiments) – A/B testing and conversion optimization is now seen as an extremely important aspect of running an e-commerce business. Yet, a lot of organizations go about setting it up the wrong way. They try and run before they can walk. In this talk you will learn the correct way of setting up your optimization program and the pitfalls to avoid.

15:00 – 15:50 The European context in developing an online store – Florinel Chiș (Director Executiv @ ARMO)

15:50 – 16:30 Networking & Coffee break 

16:30 – 17:30 Challenges faced when expanding an online store internationally – 

Florinel Ioan Chiș  (Executive Director, ARMO)

Laurențiu Cenușă (Serial Entrepreneur and Marketing enthusiast,  Free Wifi)


Which services are outsourced and which are kept in-house?

European legislation



17:30 Closing remarks

The Entrepreneurship Stage takes place during October 24th, and you can register for the section by acquiring a One Day Ticket or All Event Ticket (with access to both days of the event).


Background Image


Libero Events is the B2B and B2C events agency. The events organized by us are conferences and workshops: The Woman, HR Summit, TeCOMM, MarkDay, Architecture Conference&Expo, Software Architecture Day, Java Day, Agile Day, Signal Connect, Fiscalitate 24.7, Cluj Sales Conference, but also exhibitions: Touristica, the tourism fair.

The events powered by Libero Events are based on professionalism and trust. That’s why we believe in clients that become partners and in partners that become friends in the areas like: business woman, leadership, human resources, eCommerce, marketing, architecture, IT, software, financial, sales, entrepreneurship and tourism.

Subscribe to TeCOMM’s news!

We love emails and you should too. Your inbox is where you’ll find all the latest announcements and deals.

Full name:

OK, I agree to receive the TeCOMM newsletter with the event information about eCommerce industry, ultimate technologies, online marketing trends and updates for TeCOMM eCommerce Conference&Expo events and partners. Read more about Terms and Conditions and Privacy Policy.