TeCOMM is a reference point in eCommerce in Eastern Europe and it is dedicated 100% to the eCommerce industry. Each year, this complex event brings together key industry players, eShop owners, marketing and eCommerce professionals with the aim to educate, inspire and find practical solutions for the challenges faced every day.

The main theme of TeCOMM is Haute Couture your eCommerce business which proposes a new approach beyond the standard eCommerce that we all know. The theme focuses on attention to details, shopping experiences adapted to consumers, quality products, eCommerce platforms or the balance between requirements and results.

More than 40 speakers offer insights and strategies that led to success through interactive presentations, practical workshops and debates.

TeCOMM is a must in your agenda and is the event that you must not miss!

Who attends TeCOMM?

  • eCommerce Entrepreneurs
  • eShop owners
  • eCommerce specialists / consultants
  • Professionals involved in online sales, marketing, design, SEO & usability
  • Advertisers
  • Providers: ePayment solutions, financial services, hosting solutions, telecom and logistics

Are you a start-up*? Then 10 is your lucky number!

If your business is younger than 10 months then your ticket is only 10 euros!

*An online shop launched after November 2016!

Find out more!


National Editions




worshops, debates



Event overview


Conference Day

Get inspired from top industry players who share their success stories and business insights that can help your project evolve.


Markday Workshops

Develop your marketing skills by participating at +10 workshops containing tips & tricks on entrepreneurship, SEO, PPC, multi-channel and more.

Start-up Area-Powered by eMAG Marketplace

If you want to develop an online business or you have just started, Start-up Area is the place to be in order to find insights from eCommerce professionals.


NEW! SEO Masterclass

By participating at Masterclass sessions you instantly gain new skills.

NEW! The Catwalk Stage

We have prepared for you the stage dedicated 100% to eShops that activate in the fashion sector.

NEW! The Entrepreneurship Stage

Stay tuned for more information!



Morning coffee talks about eCommerce provide the participants the opportunity to find new ideas, debate trends and make new connections.


Exhibition Area

Your online business grows along with your partners, therefore, the exhibition area offers your the business opportunities you need.


Make new contacts and partnerships. Don’t forget to bring your bussiness cards.


      DAY 1

  • 13:00 – 13:45 Registration & Coffee Break
  • 13:45 – 14:30 Event opening

    Moderator: Bianca Grip (Founder @ Gripads.ro) 

  • 14:30 – 14:45 Sharing Happiness in an Omnichannel model

    Bogdan Zavera (Marketing Manager, Zoot.ro)

  • 14:45 – 15:00 New Retail & Same Foundation

    Robert Berza (General Manager, Fashion Days)

  • 15:00 – 15:10 The 7 most important sins for online shops in fashion

    Mihai Vînătoru (Managing Partner & Head of SEO @ DWF)

  • 15:10 – 15:25 TeCOMM Study: Digital transformation in the Fashion Industry

    Corina Cimpoca (Owner & Senior Consultant @ MKOR)

  • 15:25 – 15:50 Surprise moment
  • 15:50 – 16:30 Networking & Coffee break
  • 16:30 – 16:45 Digital Disruption in fashion and retail and the Fashion Innovation Award

    Carlo Terreni (General Director @ Netcomm Suisse)

    24th of October “Digital Disruption in fashion and Retail and the Fashion Innovaton Award” Description: Digital fashion is already a strong industry; and by tackling the challenges restricting digitisation head on, we know it can be even stronger.

  • 16:45 – 17:00 It’s a marathon, not a sprint! Retain more profits by optimizing your work processes

    Samuel Kurtmann (Co-Owner Kurtmann)

  • 17:20 Conclusions & Networking
  • 13:00 – 13:45 Registration & Coffee Break
  • 13:45 – 14:10 Event opening

     Moderator: Bogdan Ciocian (Managing Partner @ Libero Events)

  • 14:15 – 15:00 10 questions to answer before opening your online store

    Sergiu Băbășan (Cofondator Blugento)

  • 15:00 – 15:50 Grow your business to the next level!

     George Iordache (Sales Team Leader @ eMAG Marketplace Romania)

  • 15:50 – 16:30 Networking & Coffee break
  • 16:30 – 17:20 Financing solutions for small online businesses

    Cristina Sindile (Director General BT Mic @ Grup Financiar Banca Transilvania)

  • 17:20 Conclusions & Networking
  • 13:00 – 13:45 Registration & Coffee Break
  • 13:45 – 14:10 Event opening

    Moderator: Crina Ciocian (Managing Partner @ Libero Events) 

  • 14:15 – 15:00 Google who? The “dark” side of the Google Force
  • 15:00 – 15:50 THE FORCE AWAKENS. The new hope for SEO in 2017
  • 15:50 – 16:30 Networking & Coffee break
  • 16:30 – 17:20 How to become a SEO Jedi
  • 17:20 Conclusions & Networking
  • 13:00 – 13:45 Registration & Coffee Break
  • 13:45 – 14:10 Event opening

    Moderator: Cosmin Dărăban (CEO & Co-Founder @ Silkweb) 

  • 14:15 – 15:00 Setting up your e-commerce A/B testing programme the right way

    Manuel da Costa (Conversion Optimization Expert Effective Experiments)

    A/B testing and conversion optimization is now seen as an extremely important aspect of running an e-commerce business. Yet, a lot of organizations go about setting it up the wrong way. They try and run before they can walk. In this talk you will learn the correct way of setting up your optimization program and the pitfalls to avoid.

  • 15:00 – 15:50 GDPR

    Mihai Buciuman (Managing Associate al Maravela|Asociații)

  • 15:50 – 16:30 Networking & Coffee break
  • 16:30 – 17:20 Challenges faced when expanding an online store internationally

    Open discussion:

    Florinel Ioan Chiș (Director Executiv, ARMO)

    Laurențiu Cenușă (Serial Entrepreneur and Marketing enthusiast,  Free Wifi)

    Marius Costin (Country Manager @ PayU Romania)


  • 17:20 Conclusions & Networking
  • 13:00 – 13:45 Registration & Coffee Break
  • 13:45 – 14:10 Event opening

    Moderator: Andrei Țigănaș (Președinte IAA YP Cluj) 

  • 14:15 – 15:00 How to turn GA into your Business Best Friend

    Attila Birtha (Managing Partner @ Proclick)

  • 15:00 – 15:50 Omnichannel marketing hacks that work: what we learned from helping 100+ clients

    Jakub Minks (Regional Director, Central & Eastern Europe @ Exponea)

  • 15:50 – 16:30 Networking & Coffee break
  • 16:30 – 17:20 Optimizing moments in your customer's journey

    Johnathan Lewis (Head of Marketing @ GoInStore)

    In this session Johnathan discusses how optimizing moments in individual customer journeys is the key to increasing sales and customer loyalty.

    Using a unique perspective that he has gained through working across agency, client and tech side, combined with his consultancy work with small eCommerce businesses to leading UK retailers, Johnathan will take you through why these moments are so important and why they are often missed.

    During the session he will share the knowledge he’s gained on how to identify these moments of opportunity, and what eCommerce, digital or other channel strategies and tactics you should employ to captilize on them.

    By the end of the session you will have a clear plan of what customer moments you’ll go back to your businesses to identify and measure. Plus the tactics you plan to test to increase AOV, sales and repeat purchases.

  • 17:20 Conclusions & Networking

      DAY 2

  • 08:45 - 09:45 Registration & Coffee Break
  • 09:45 - 10:15 Event opening

    Moderator: Oviudiu Joița (CEO @ iAgency) 

  • 10:15 – 10:30 How to create innovation hubs based on eCommerce evolution

    Carlo Terreni (General Director @ Netcomm Suisse)

  • 10:30 – 10:45 The key to unlocking new tech disruption

    Minter Dial (President @ The Myndset Company)

    With the vast number of choices in new technologies, it can be difficult to understand which are most appropriate for your business. Moreover, the challenge is also about how to optimise them with regard to your particular business. In this speech, Minter Dial will look at the keys to unlocking the potential in new tech and how to futureproof your business. ​

  • 10:45 - 11:00 Do you use your website at its full potential?

    Edward Upton (Founder @ Littledata)

    Ecommerce measurement strategy: what data to gather from your website, what are the best practices and how to compare your website with similar sites.

    1. Measurement strategy: what data should companies gather from their website, what are the best tools and practices and how to compare your website with other sites.

    2. Improving website conversion rate: setting up Google Tag Manager, Google Analytics and Google Optimize for the simplest way to run website experiments.

    3. Trends in online retail: pulling on statistics from our unique database of 3,000 companies selling online.

  • 11:00 – 11:15 How to increase your conversion rate with 30%?

    Cristian Herghelegiu (CEO @ GECAD NET)

  • 11:15 – 12:00 Networking & Coffee break
  • 12:00 – 12:15 Marketplaces. The evolution!

    Florin Filote (Director @ eMAG Marketplace)

  • 12:15 – 12:30 Just leave marketing campaigns to AI. With a bit of help, it will do better than humans

    Jakub Minks (Regional Director, Central & Eastern Europe @ Exponea)

  • 12:30 – 12:45 How to develop your online business internationally

    Sorin Mihai Nistor (Comercial Director @ DHL)

  • 12:45 – 14:00 Lunch & Networking
  • 14:00 – 14:15 Emotions that make customers buy

    Alina Iordache (Corporate Speaker @ SemRUSH)

    Applied case studies in the fashion industry and other e-commerce industries (e.g airlines) with an emphasis on emotions and the importance of emotional intelligence in text advert that attracts customers to buy.

  • 14:15 – 15:15 Debate panel: Concrete solutions to your online shop problems

    Adam Palczewski (Global Senior Manager, Ecommerce Media @ Philips)

    Horia Grozea (Director Online&Mobile Payments @ NETOPIA mobilPay)

    Ovidiu Ababei (Director eCommerce, Altex & Media Galaxy)

    Oana Marin (Sales Manager @ Conversion Marketing)

    Cătălin Maftei (Owner& CEO C-Solution)

  • 15:15 – 15:25 Can you really save time & money on logistics?

    Bogdan Colceriu (Founding Manager @ Frisbo E-fullfillment Services)

    Find out what the costs are behind a typical online store and how much they can be cut in a 10 minutes presentation given by the founder of the leading efulfillment service in Romania.

  • 15:25 – 15:40 21st century trade patterns - the global small online business opportunity

    Samuel Laurinkari (Head of EU Affairs @ eBay)

  • 15:40 – 15:55 Fashion Brand (Web) Identity

    Clarence van der Putte (Co-founder @ InSpirity Consulting)

  • 15:55 - 16:10 Power to the i-Brains

     Marco Wolters (Global Head of Fashion, Home & Lifestyle @GfK)

  • 16:10 – 16:45 Conclusions & Networking

Our Leaders/The Voices of eCommerce

Samuel Laurinkari [UK]

Head of EU Affairs, eBay Inc. [UK]

Read More

Marco Wolters [NL]

Global Industry Lead Fashion, Home and Lifestyle @ GfK

Read More

Minter Dial [UK]

President @ The Myndset Company

Read More

Manuel da Costa [UK]

Conversion Optimization Expert, Effective Experiments [UK]

Read More

Carlo Terreni [IT]

General Director @ Netcomm Suisse [SW]

Read More

Edward Upton [UK]

Founder @ Littledata

Read More

Jakub Minks [UK]

Regional Director Central & Eastern Europe @ Exponea

Read More

Adam Palczewski [UK]

Global Senior Manager & Ecommerce Media @ Philips

Read More

Florin Filote [RO]

Director @ eMAG Marketplace

Read More

Robert Berza [RO]

General Manager Fashion Days Romania

Read More

Mihai Vînătoru [RO]

Managing Partner & Head of SEO @ DWF

Read More

Cristina Sindile [RO]

General Director @ BT Mic

Read More
Background Image
  • Marcin Misztal

  • Adriana Lyon Shaw

  • Tim Ash

TeCOMM Videos

Be part of the story/Tickets and Registration


If you are an eShop owners and eCommerce professionals, you can now register at the event!


If you want to develop your online shop or you have just opened it (no longer than 10 months), you can register for the Start-up Area!


Journalists can now register for the new edition of TeCOMM! Registrations must be approved by the organizers.


Service providers and other professionals interested in the eCommerce domain, can register here!

Register here!




What are you waiting for? Another Parliamentary Elections?

Start-up Area Powered by

Gold Partner

Gold Partner

Official Car

Official Coffee


Supported by

Recommended Payment Processor

Sweet Partner


Communication Partners



Background Image


Libero Events is the B2B and B2C events agency. The events organized by us are conferences and workshops: The Woman, HR Summit, TeCOMM, MarkDay, Architecture Conference&Expo, Software Architecture Day, Java Day, Agile Day, Signal Connect, Fiscalitate 24.7, Cluj Sales Conference, but also exhibitions: Touristica, the tourism fair.

The events powered by Libero Events are based on professionalism and trust. That’s why we believe in clients that become partners and in partners that become friends in the areas like: business woman, leadership, human resources, eCommerce, marketing, architecture, IT, software, financial, sales, entrepreneurship and tourism.

Subscribe to TeCOMM’s news!

We love emails and you should too. Your inbox is where you’ll find all the latest announcements and deals.

Full name:

OK, I agree to receive the TeCOMM newsletter with the event information about eCommerce industry, ultimate technologies, online marketing trends and updates for TeCOMM eCommerce Conference&Expo events and partners. Read more about Terms and Conditions and Privacy Policy.