About the Conference
Opening an online store in the era of technology is easy, we can say it’s in handy, but the real challenge lies in maximizing the business, even for the biggest experts. Sales in e-commerce are growing, but traders are finding it hard to take advantage of Social Media to promote their businesses. In 2017, the secret is no longer how can you make a website and then see how it goes, most successful traders focus their efforts on precise objectives.
If you want to open a store in eCommerce, or you recenlty opened a online business or you’re a veteran in eCommerce, we are waiting you to:
- learn about development and business opportunities
- how online stores become relevant globally
- how to adapt current technologies to your business
- how to optimize your business
In addition, you can find out insides from the international e-commerce experts like Samuel Laurinkari, Head of EU Affairs, eBay or Minter Dial, President @ The Myndset Company.
09:00 – 10:00 Registration&Coffee Break
10:00 – 10:15 Event opening
Moderator: Ovidiu Joița (CEO, iAgency)
10:15 – 10:35 How to create innovation hubs on eCommerce evolution
Carlo Terreni (General Director @ Netcomm Suisse)
10:35 – 10:55 The essential aspect in developing new technologies
Minter Dial (President @ The Myndset Company)
With the vast number of choices in new technologies, it can be difficult to understand which are most appropriate for your business. Moreover, the challenge is also about how to optimise them with regard to your particular business. In this speech, Minter Dial will look at the keys to unlocking the potential in new tech and how to futureproof your business.
10:55 – 11:15: Do you use your website at its full potential?
Edward Upton (Founder @ Littledata)
Ecommerce measurement strategy: what data to gather from your website, what are the best practices and how to compare your website with similar sites.
1. Measurement strategy: what data should companies gather from their website, what are the best tools and practices and how to compare your website with other sites.
2. Improving website conversion rate: setting up Google Tag Manager, Google Analytics and Google Optimize for the simplest way to run website experiments.
3. Trends in online retail: pulling on statistics from our unique database of 3,000 companies selling online.
11:15 – 12:00 Socialization & Coffee break
12:00 – 12:15 Prezentation
Jakub Minks (Regional Director, Central & Eastern Europe @ Exponea)
12:15 – 12:35 Power To The i-Brains
Marco Wolters (Global Head of Fashion, Home & Lifestyle @ GfK)
Identifying future consumer needs to anticipate demand. How to reach and win the hearts of tomorrow’s shopper today?
Marco will first describe how changing shopping behavior is impacting (Fashion) retail and then deep-dive into the iBrains who will unleash the true disruptive power of the smartphone when they start shopping.
12:35 – 12:50 Marketplace evolution. Solutions and challenges
Florin Filote (Director @ eMAG Marketplace)
12:50 – 14:00 Lunch & Networking
Alina Iordache (Corporate Speaker @ SemRUSH)
Applied case studies in the fashion industry and other e-commerce industries (e.g airlines) with an emphasis on emotions and the importance of emotional intelligence in text advert that attracts customers to buy.
14:20 – 15:00 Debate panel: Practical solutions for online shops’ problems
Adam Palczewski (Global Senior Manager, Ecommerce Media @ Philips)
Horia Grozea (Director Online&Mobile Payments @ NETOPIA mobilPay)
Ovidiu Ababei (Director eCommerce, Altex & Media Galaxy)
Oana Marin (Sales Manager @ Conversion Marketing)
15:00 – 15:15 Can you really save time on logistics?
Bogdan Colceriu (Founding Manager @ Frisbo E-fullfillment Services)
Find out what the costs are behind a typical online store and how much they can be cut in a 10 minutes presentation given by the founder of the leading efulfillment service in Romania.
15:15 – 15:35 21st century trade patterns – the global small online business opportunity
Samuel Laurinkari (Head of EU Affairs @ eBay)
Clarence van der Putte (Co-founder @ InSpirity Consulting)
15:55 – 16:15 Conclusions & Networking
Grand Hotel Italia*****, Cluj
Adresă: Strada Trifoiului 2, Cluj-Napoca 400478
Telefon: 0364 111 333
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