About the Conference

Opening an online store in the era of technology is easy, we can say it’s in handy, but the real challenge lies in maximizing the business, even for the biggest experts. Sales in e-commerce are growing, but traders are finding it hard to take advantage of Social Media to promote their businesses. In 2017, the secret is no longer how can you make a website and then see how it goes, most successful traders focus their efforts on precise objectives.

If you want to open a store in eCommerce, or you recenlty opened a online business or you’re a veteran in eCommerce, we are waiting you to:

  • learn about development and business opportunities
  • how online stores become relevant globally
  • how to adapt current technologies to your business
  • how to optimize your business

In addition, you can find out insides  from the international e-commerce experts like Samuel Laurinkari, Head of EU Affairs, eBay or Minter Dial, President @ The Myndset Company.


Samuel Laurinkari [UK]

Head of EU Affairs, eBay Inc. [UK]

Samuel Laurinkari heads up eBay’s work on EU policies impacting eBay and its users, such as e-Commerce legislation, online platform policy, consumer policy, competition policy, and cross-border trade policy.

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Marco Wolters [NL]

Global Industry Lead Fashion, Home and Lifestyle @ GfK

Marco is globally responsible for Ecommerce related business development at GfK and leading the global Fashion, Home & Lifestyle industry.

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Minter Dial [UK]

President @ The Myndset Company

Minter Dial is founder and President of The Myndset Company, a boutique agency providing specialized services on Branding and Digital Strategy.

Renowned international speaker and prior member of the Worldwide Executive Committee

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Manuel da Costa [UK]

Conversion Optimization Expert, Effective Experiments [UK]

Manuel da Costa is the founder of Effective Experiments, the Conversion optimization workflow and project management solution used by thousands of companies and agencies worldwide.

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Carlo Terreni [IT]

General Director @ Netcomm Suisse [SW]

Carlo Terreni is co-founder and board member of NetComm Suisse Association. Since August 2012, he is head of the NetComm Suisse Observatory and he works with passion and determination

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Edward Upton [UK]

Founder @ Littledata

Edward Upton is the founder of Littledata and has a background in both technology and business strategy consulting. He has broad experience helping companies with business analytics, and also with building

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Jakub Minks [UK]

Regional Director Central & Eastern Europe @ Exponea

As a regional director, Jakub is responsible for sales, service and support across 11 CEE countries. Prior to joining Exponea, Jakub spent four years with McKinsey&Co.

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Adam Palczewski [UK]

Global Senior Manager & Ecommerce Media @ Philips

Adam Palczewski is an experienced international media, digital marketing and E-commerce professional. Interested in digital innovation, integration of channels, start-ups and digital technology

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Ovidiu Joița [RO]

Owner @ iAgency.ro [RO]

Ovidiu Joita has worked in the marketing and advertising field for over 17 years. He has predominantly worked in the online field for the last 15 years and has handled hundreds of projects. He has founded iAgency.ro,

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Antonio Eram [RO]

CEO & Founder @ NETOPIA [RO]

With more the 19 years of experience on the local online & digital market, Antonio Eram founded his own business,
NETOPIA mobilpay, in 2005. Today, the company is the leading player of the Romanian digital & mobile payment market.

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Attila Birtha [RO]

Founder @ Proclick [RO]

Workshop: 7 Pitfalls to Avoid in assessing Google Analytics indicators.

Attila Birtha is the founder of Proclick, a top performance marketing agency from Romania, being Google Analytics Certified Partner. His 10 years experience

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Florinel Chiș [RO]

Executive Director @ ARMO

Presentation Title: Inside Story which will focus on presenting the evolution of several eShop business and what are the best practices that need to be implemented by other companies. Florinel Chis is Executive Director at ARMO

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Dan Vidrașcu [RO]

CEO @ Elefant.ro

Dan is the co-founder of elefant.ro, a business he started in 2010 in cooperation with Fribourg Capital, the main investor. Subsequently, he was appointed as CEO of the company, overseeing elefant.ro’s revenue growth

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Bogdan Zavera [RO]

Marketing Manager @ Zoot.ro

Bogdan works in digital since the time we called it “online”. In the past 10 years, he has implemented and coordinated complex digital and business marketing projects.

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Sergiu Băbășan [RO]

Cofondator @ Blugento

Sergiu is a business developer and the co-founder of Blugento, a cutting-edge eCommerce solution that is built on the robust foundation of the Magento platform and available in SaaS format.

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Laurențiu Cenușă [RO]

Serial Entrepreneur and Marketing enthusiast @ Free Wifi

Laurențiu Cenușă is a strategic thinker, results oriented, marketing consultant who managed successful campaigns, branding strategies, generating massive awareness for all managed projects.

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Ovidiu Ababei [RO]

eCommerce Director, Altex & Media Galaxy

Ovidiu Ababei has 11 years of experience in retail, starting with the first day in Altex. He began his career as an IT Sales Assistant at Altex Romania,

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Corina Cimpoca [RO]

Founder @ MKOR

Corina Cimpoca is a professional with over 10 years experience in marketing and market research. Corina graduated from an MBA at Cotrugli Business School, has a master’s degree in public relations at UBB

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Oana Marin [RO]

Sales Manager@Conversion Marketing

Oana Marin is Sales Manager at Conversion Marketing, the digital marketing agency which owns two platforms: Profitshare and Conectoo.

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Mihai Vînătoru [RO]

Managing Partner & Head of SEO @ DWF

Online since Google was only 3 years old and Wikipedia was still a hundred pages website (2001), Mihai provided SEO services to local and international companies

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09:00 – 10:00 Înregistrare&Coffee Break

10:00 – 10:15 Deschiderea evenimentului

Moderator: Ovidiu Joița (CEO, iAgency)

10:15 – 10:40 Prezentare
Carlo Terreni (General Director @ Netcomm Suisse)

10:40 – 11:00 The key to unlocking new tech disruption

Minter Dial (President @ The Myndset Company)

11:00 – 11:20 Ești sigur că folosești website-ul tău la capacitatea sa maximă?

Edward Upton (Founder @ Littledata)

11:20 – 12:00 Socializare & Coffee break

12:00 – 12:20 Prezentare
Jakub Minks (Regional Director, Central & Eastern Europe @ Exponea)

12:20 – 12:40 Power To The i-Brains
Marco Wolters (Global Head of Fashion, Home & Lifestyle @ GfK)

12:40 – 13:00 Prezentare

13:00 – 14:15 Prânz & Socializare

14:10 – 15:00 Panel de debate

Antonio Eram (CEO & Fondator @ NETOPIA mobilPay)

Ovidiu Ababei (Director eCommerce, Altex & Media Galaxy)

15:00 – 15:20 21st century trade patterns – the global small online business opportunity

Samuel Laurinkari (Head of EU Affairs @ eBay)

15:20 – 15:40 Prezentare

15:40 – 16:00 Prezentare

16:00 – 16:30 Concluzii & Socializare


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